Thinking —
Articles, Op-Eds & Whitepapers
WHITEPAPER
Seeing What You Know: the Relationship Between Valenced Trait Information and Visual Perception
In my Psychology Honours thesis, I show that gossip can be even more dastardly than you think.
ARTICLE / CMO MAGAZINE
If marketing is all you do, you’ll never be very good at it
My colleague and I write a marketing article that implores marketers to stop reading so many damned marketing articles.
ARTICLE / INSIDE RETAIL
How personalising your offer can backfire.
A lot of companies strive to curate data-driven, hyperpersonalised shopping experiences for their customers – on behalf of these customers, I ask them to kindly stop.
ARTICLE / INSIDE RETAIL
If you’re fitting in, you’re failing.
My love letter to chicken-flavoured soap and other oddball ideas.
ARTICLE / B&T
Ask your psychologist for marketing advice.
In the midst of our global pandemic, a crack team of top psychologists, policymakers, CEO’s and researchers got together with John Cleese to talk about the future of humankind – I cover some of the highlights.
COLUMN / MARKETING MAG
Unconventional Wisdom: An introduction to counterintuitive marketing
Unconventional Wisdom II: Struggling with CX? Just add friction
Unconventional Wisdom III: If it ain’t broke, why not?
In one of Marketing Magazine’s highest-read op-eds of the year, I explore some of the incredible business ideas that will reliably get you fired.
ARTICLE / Mi3
Ahhhhh....time flies when you're having fun. But what will it do when you're stuck on a fully-booked commercial airplane for 19 hellish hours, non-stop?
WHITEPAPER / SCIENCE PROGRESS JOURNAL
World scientists’ warning: The behavioural crisis driving ecological overshoot
Featured in The Guardian and Psychology Today.
Authored alongside Ogilvy Vice-Chairman Rory Sutherland and a host of well-known environmental scientists, academics and behavioural science practitioners, this paper explores the disastrous 'Behavioural Crisis' hidden inside our most pressing environmental dilemmas (including the big one starting with a C).