So, about that itch...

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It was early 2014 — after receiving my Honours Degree in Psychology — that I first felt ‘the itch’. More than being a clinician or researcher, I wanted to take all those remarkable ideas stuck in journals and textbooks and set them loose.

 

Since then, I’ve been lucky enough to do just that. Working as both a Strategist and Behavioural Science Lead in a world-famous creative agency, I’ve borrowed theories and frameworks from psychology to solve problems in road safety, night crime, patient care, doctor hygiene, modern art, sustainability, vaccine hesitancy, beer selection, food perception and much, much more. 

 

In my spare time, I also scratch the itch by writing articles (as well as a crass comic book), absorbing movies, and devising hare-brained schemes to help cinemas survive the ongoing streaming war.